I have a client that is always amazed that I can turn her writing into a blog post. The many years of experience help me to do this and it is something that you can also achieve. It takes time and patience to be able to set up your blog posts the way that you like them.
A few tips to help you with setting up your blog post are...
Use the same layout every time you write a blog post. The layouts to my blog posts are similar so I always know how to write them.
Accept yourself as a beginner. I was too a beginner and my blog posts look much better now than they did before.
Remember to use these key ingredients in any blog post that you write. It will help you to know if you are missing any information that your readers are going to want.
Every blogger has a different way of writing and setting up your blog posts. It is all about preference and what you truly like visually. I always recommend to my clients to keep the paragraphs short so that it allows your readers to skim your reading easier. You will intimidate your readers if they come to your site and all it is is a wall of words. Don't be like that.
Below are the 5 important parts that you want to include in all of your blog posts.
THE PIECES OF EVERY BLOG POST
TITLE
Sometimes this can be the hardest thing about the whole blog post. You want to create a title that engages your audience and also gives them a hint about what you are going to talk about. Using a title analyzer will help you to know the score of your title. You want to try and use a keyword in your title if possible. Also by creating an emotional title, you will draw your readers in. Readers are also drawn in to list posts and titles that contain a number.
GRAPHIC
Having a great graphic in your blog post helps to also catch the eyes of your readers. Make sure that it is a pleasing photo that will draw them in even more. Your readers will first scan your blog post before they actually read it. Keep it simple. Your blog graphic doesn’t have to be extravagant. It should get your message across through a photo. I highly recommend using Canva to create your graphics. I absolutely love using it and it is super easy to use.
You can use between 1-2 graphics per blog post depending on the length of that post. When you use Canva, they have 2 size templates already available; blog graphic and blog banner. I usually use the blog graphic size because it is shared nicely to Pinterest. I will use the blog banner one when I am looking to create a second and smaller graphic to go along with my blog post.
SHORT PARAGRAPHS
We are bloggers which means we like to write. We have to remember that to keep our readers’ attention, we need to keep things short. Keep your paragraphs short in length so that when they are skimming the post, to begin with, they don’t feel overwhelmed. You want to make sure your paragraphs are easy to read and keep them engaged. Breaking them up makes that easier to do.
LINKS
Links make you more credible. They help to build your SEO. You can link back to your site with other blog posts that you have shared. You can also link to other websites that have a better domain authority then you do. This helps to build your trust as a blogger and creates value for your readers.
CALL TO ACTION
At the end of your blog post, you don’t want your reader to just leave. You want to tell them what to do. We all want to be told what to do next. Give them a call to action. Whether that is to sign up for your freebie, to go to your Facebook page or Instagram page, or check out another blog post. Keep them busy. Keep them learning and checking you out even more.
I hope that you enjoyed these 5 parts of a blog post. Again, I want to say thank you for being here. It means a lot to me that you take your time out of your day to read my posts. I love being able to break down blogging in easily understood steps for EVERY woman to begin sharing her story. I still have a few spots left in Blogology if you are ready to start blogging. It begins on September 6th. September is the perfect time to start a new project.
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